"The Newest Phenomenon in Television"

So I was watching TV the other night and this ad came on TV. "Coming soon to CTV (Canadian Television), the newest phenomenon in television, BRO-TOWN. Crazy! Bro-town starts in September on Canadian television. Now I wish I had bought some of the Bro-town t-shirts in NZ. I didn't buy them cos I figured no-one would understand them here.